Services
We provide a wide range of Services
At Route 712, we specialize in experiential marketing, field activations, sales promotion, and brand engagement across Nigeria. We help brands entice, excite, engage, and embrace consumers, driving loyalty and measurable return on investment
How can we help you?
we help brands stand out, sell better, and grow faster through strategic design, digital marketing, and advertising solutions.
Experiential & Activation Marketing
We design and execute high-impact consumer experiences that bring brands to life Including consumer activations, brand experience campaigns, community & grassroots engagement, campus activations, market storming & town activations
Sales Promotion & Trade Marketing
We move products from shelf to consumer through strategic sales-driving activities like sales promotions, trade programs, retailer engagement, incentives & reward schemes and buy & Win campaigns
Sampling & Product Trials
We create trial opportunities that convert non-users to loyal customers.
Includes:
Wet & dry sampling, In-store sampling, Door-to-door sampling and School, workplace & community sampling
Field Marketing & Nationwide Deployment
With extensive field coverage, we activate brands Pan-Nigeria, both urban and rural.
Includes:
Field marketing operations
Regional & city-level activations
Promoter recruitment & management
Journey planning & route mapping
Data Capture, Reporting & ROI Measurement
We believe execution is only complete when results are measured.
Includes:
Consumer & trade data capture
Daily, weekly & post-campaign reports
Budget vs actual analysis
Campaign evaluation & learning
Merchandising & POS Deployment
We ensure brands win at the point of purchase.
Includes:
POS production & deployment
Retail branding & visibility drives
Channel auditing
In-store merchandising
Why Brands Choose Route 712
Over 16 years of activation experience
Strong field operations across Nigeria
Proven ROI-focused execution
Trusted by leading FMCG and corporate brands